# TikTok May Introduce AI Avatars for Advertisements

TikTok Considers AI Avatars for Advertisements

TikTok is exploring the use of Artificial Intelligence (AI) avatars to support advertising efforts within its platform. These avatars may function similarly to human influencers, creating sponsored content to showcase products. Currently in the testing phase, the initiative has not been fully implemented as the technology is still undergoing evaluation. The response to AI avatars has so far underscored the effectiveness of real influencers in engaging with the audience.

In light of these developments, TikTok faces the challenge of equitably distributing sponsorship opportunities among both digital and real-life creators without diminishing the value of partnerships for the latter. The introduction of this technology demands a strategic and sensitive approach to maintain the platform’s large and active community and avoid alienating its core user base. This is not the first occasion that TikTok has integrated AI-driven tools; previous features include an AI-generated song tool and intelligent labeling of filters.