Consumers Frown at ‘AI’ Label on Products
When companies promote products with the term “AI,” they might expect a surge in interest. Instead, a recent study has revealed an opposite effect: consumers’ willingness to purchase these goods diminishes, especially when the term is used as a mere buzzword. This reluctance is tied to concerns about the trustworthiness of AI, potential privacy issues, and a call for more clarity on how these systems actually benefit the end-user. Brands are now encouraged to craft their communications with an emphasis on explaining the tangible advantages of AI, steering clear of the term as a selling point and focusing on customer benefits.
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The Journal of Hospitality Marketing & Management
](https://www.cnn.com/2024/08/10/business/brands-avoid-term-customers/index.html)